“ Then, let me show you stage one in practice.” The professor picks up the phone and dials a random number “ Hello, I want to speak to Johnny.” “ There is no Johnny here,” the person at the end of the line replies surprised. “ Stage one: surprise.” The professor makes a diagram on the board “ Do you understand?“ “ Today, we’ll talk about the four rage stages, and how easy it can be to make people enraged,” says a university professor before starting the lecture. The Storytelling Animal: How Stories Make Us Human – Jonathan Gottschall Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath, Dan Heath Let the Story Do the Work: The Art of Storytelling for Business Success – Esther Choy Long Story Short: The Only Storytelling Guide You’ll Ever Need – Margot Leitman Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger The Anatomy of Story: 22 Steps to Becoming a Master Storyteller – John Truby Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) – Garr Reynolds Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire – Paul Smith TED Talks: The Official TED Guide to Public Speaking – Chris Anderson Understanding Show, Don’t Tell: And Really Getting It – Janice Hardy How to Write a Dynamite Scene Using the Snowflake Method (Advanced Fiction Writing) – Randy Ingermanson Master Lists for Writers: Thesauruses, Plots, Character Traits, Names, and More – Bryn Donovan How to Tell a Story: 1 Book + 20 Story Blocks = A Million Adventures Daniel Nayeri, Brian Won Save The Cat! The Last Book on Screenwriting You’ll Ever Need – Blake Snyder The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story – John Walsh

Made to stick